THE STYLE ARCHETYPES METHOD

Style isn’t about fitting into a box. It’s about discovering your role, and dressing the part.

The Archetype Styling Method is the foundation of every session I offer. It’s a personalised framework that helps you unlock consistency, clarity, and confidence in how you dress - without sacrificing creativity or self-expression.

Getting dressed shouldn’t be a daily battle.
It should be a moment of alignment. A mindset shift.
A way to show up as your best self,
in harmony with who you are and what you need that day.

This method takes inspiration from colour analysis approach, using a structured-but-flexible framework of 12 Core Archetypes, visualised in the wheel below:

How It Works

Main Character Dressing is about having consistency and harmony with your lifestyle and taste.

When your style is rooted in who you are, it becomes your signature.
A visual language that tells your story before you say a word.

We identify your core archetype using a simple yet transformational system based on:

• Silhouette — Do you gravitate toward structure or softness?

• Aesthetic — Are you drawn to minimal, refined looks or more expressive, detailed ones?

• Colour Use — Do you favour neutral palettes, soft tonal harmony, or bold contrast?

From there, we layer in your House Codes: the personal details and themes that bring your style to life (like romantic, vintage, sparkly, or edgy). These act as the recurring motifs in your visual identity.

Together, your archetype and codes give you your Character Archetype. This brings to life the person within the outfits and makes for a magnetic type of dressing.

This is where consistency becomes your superpower.

When your outfits echo the same essence day after day,
it becomes part of your personal brand.
You feel more aligned, more creative, more sure of your taste
- and yes, more memorable.

You stop chasing trends and start trusting your instincts.
Because style isn’t something to invent.
It’s something to uncover.