Meet your
Signature Style
Personal styling through the Laviebyem Archetype System™
Discover the style archetype that reflect who you are, then turn it into a wardrobe that feels intentional, effortless and distinctly you.
Personal Stylist & Certified Colour Analyst · Trained at Condé Nast College of Fashion, London College of Fashion & LCS
The Laviebyem™ Archetype System
Your archetype is the red thread that runs through your personal style:
a framework for developing a signature style that feels distinctly your own.
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The archetypes are categorised through 3 key characteristics:
Silhouette - soft or structured.
Expression - minimalist or expressive.
Colour - Neutral, tonal or bold.The combination of these 3 attributes help us find your archetype and the starting point for your signature style.
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The archetype provides a read thread to your style. It isn't a uniform or a set of strict rules; two people with the same archetype can interpret it completely differently.
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What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Ready to find your archetype?
60–90 minute personal session
Archetype discovery
A bespoke guide tailored to you.
Choose an archetype Starter Guide
Learn the principles
Begin developing your own interpretation.
What clients say after one session
