The Style Studio

The Archetype System is a framework designed to help you understand your natural approach to clothes and refine it into a signature style.

It looks at three key elements: silhouette (structured vs soft), colour (neutral, tonal, or bold), and level of expression, to define how you instinctively dress and how you want to be seen.

Rather than following trends, it gives you a clear, consistent direction so your wardrobe feels aligned, intentional, and easy to work with.

Many people begin to recognise their archetype through my content, whether that’s on Instagram, TikTok, or Substack.

If you already feel drawn to a specific archetype, you can start with one of these guides as a way to explore it further.

For a more precise and personalised result, my one-to-one styling sessions are designed to identify your exact interpretation of your archetype (perhaps you have a vintage flair or like hyper-feminine style) and translate it into a wardrobe that works for your lifestyle and goals.

These guides offer a general expression of each archetype — they help you understand the concept and begin applying it to your own wardrobe.

A one-to-one session is fully personalised.

Together, we identify your exact archetype (often with more nuance), and I create a bespoke guide tailored to:

• your preferences and personality

• your lifestyle and daily needs

• what you already own

• specific outfit challenges or occasions

Your personalised guide also includes more in-depth content, such as tailored outfit formulas, shopping direction, and additional pages based on your needs.

Yes.

Each guide includes a discount code that can be used toward a one-to-one styling session (equivalent to the price of the original guide).

This allows you to start exploring the archetype system independently, and then go deeper with a fully personalised experience when you’re ready.

Absolutely.

This work isn’t about being fashionable, it’s about feeling aligned with how you present yourself.

The guides are designed to simplify getting dressed, help you understand your preferences, and give you a clear direction, regardless of your starting point.