Hi, I’m Emily

I’m a personal stylist and accredited colour analyst helping people develop a signature style that reflects who they are and how they want to be seen.

My background spans fashion journalism, corporate communications, and formal training across leading London and Swiss institutions. I’ve reported on international fashion weeks and spent years inside multinational organisations, where I saw first-hand how style, confidence, and perception shape opportunity.

Alongside my styling work, I continue to write about fashion, identity, and personal style through my Substack The Lavie Letter.

I’m now based in Switzerland, and my approach blends editorial insight with a grounded, practical understanding of everyday life. I don’t believe in rigid rules or trends for trend’s sake. I believe in clarity, intention, and building a wardrobe that genuinely supports you.