Hi, I’m Emily
a personal stylist and accredited colour analyst helping people align how they look with who they are, and where they’re going.
With formal training from leading London institutions including Condé Nast College of Fashion, London College of Fashion, and London College of Style, I bring real industry experience to personal branding through style.
With me, you will create a signature style that inspires confidence, credibility, and ease in both your personal and professional life.
With experience as a fashion journalist, I continue to write for style publications, including Cut on The Bias and my weekly style newsletter:
Style is your hidden power
When you know how to show up, everything changes.
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Why Style Matters
Main Character Styling helps you step into every space with confidence.
Using my bespoke 12-archetype system, we’ll uncover the version of you your wardrobe has been waiting for:
Intentional, expressive, and fully aligned.
Through 1:1 sessions and curated tools, we’ll turn getting dressed into your most empowering ritual.
EXPLORE MY STYLING SERVICES -
Style, culture, and identity - straight to your inbox.
Alongside styling, I write two Substack publications. The Lavie Letter (Fridays) is your weekly style guide, with archetype tools and confidence-building resources. Cut on the Bias (Tuesdays) explores fashion at the intersection of culture and identity. Together, they offer both practical tools and sharp commentary on how style shapes our lives.
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Corporate & Editorial Enquiries
Alongside styling, I speak at corporate events, women’s networks, and workshops on style, identity, and the strategy of self-presentation — how what we wear and how we show up can shape confidence, credibility, and career growth. I also write for publications on fashion, trends, and the evolving role of personal style in professional and creative identity.
