Hi, I’m Emily

Stylist, writer, and speaker specialising in the relationship between fashion, identity, and self-expression.

Drawing on real industry experience and formal training from leading London institutions, including Condé Nast College of Fashion, London College of Fashion, and London College of Style, I help individuals and audiences understand how personal style shapes confidence, communication, and presence.

Through my work - from one-to-one styling sessions to editorial writing and keynote talks - my mission is to make style a language for self-knowledge and empowerment.

Style is your hidden power

My styling system
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  • Lana

    I really liked the cosy moment we shared together, defining what is my personal style. I loved receiving my booklet combining my clothing in ways I hadn't thought. And I do have to say that in terms of public image I feel so relaxed choosing my daily outfits and getting compliments all the time

  • Emma

    I loved how practical and joyful the process was. Emily not only styled me in new ways using what I already owned, but she also gave me a clear framework I can keep building on. It was fun, uplifting, and genuinely transformative.

  • Lisa

    Emily has such a gift for making style feel simple and personal.
    I left our session feeling inspired.

  • Melissa

    The style guide Emily put together was so cool. I showed it to my friends straight away because it was just so accurate!

When you know how to show up, everything changes.

  • Why Style Matters

    Main Character Styling helps you step into every space with confidence.

    Using my bespoke 12-archetype system, we’ll uncover the version of you your wardrobe has been waiting for:
    Intentional, expressive, and fully aligned.
    Through 1:1 sessions and curated tools, we’ll turn getting dressed into your most empowering ritual.

    EXPLORE MY STYLING SERVICES

  • Style, culture, and identity - straight to your inbox.

    Alongside styling, I write two Substack publications. The Lavie Letter (Fridays) is your weekly style guide, with archetype tools and confidence-building resources. Cut on the Bias (Tuesdays) explores fashion at the intersection of culture and identity. Together, they offer both practical tools and sharp commentary on how style shapes our lives.

    EXPLORE MY PUBLICATIONS

  • Corporate & Editorial Enquiries

    Alongside styling, I speak at corporate events, women’s networks, and workshops on style, identity, and the strategy of self-presentation — how what we wear and how we show up can shape confidence, credibility, and career growth. I also write for publications on fashion, trends, and the evolving role of personal style in professional and creative identity.


    EXPLORE SPEAKING TOPICS

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