THE STYLE ARCHETYPES METHOD
Styling for Main Characters
Founded in style principles, tailored to you.
I created The Archetype Styling Method as a framework that helps you unlock consistency, clarity, and confidence in how you dress - without sacrificing creativity or self-expression.
Getting dressed shouldn’t be a daily battle.
It should be a moment of alignment. A mindset shift.
A way to show up as your best self,
in harmony with who you are and what you need that day.
This method takes inspiration from colour analysis approach, using a structured-but-flexible framework of 12 Core Archetypes, visualised in the wheel below:
From there, we layer in your House Codes: the personal details and themes that bring your style to life
(like romantic, vintage, sparkly, or edgy). These act as the recurring motifs in your visual identity.
Together, your archetype and codes form your signature style.
You stop chasing trends and start trusting your instincts.
Because your style isn’t something to invent.
It’s something to uncover.
How It Works
Main Character Dressing is about having consistency and harmony with your lifestyle and taste.
When your style is rooted in who you are, it becomes your signature.
A visual language that tells your story before you say a word.
We identify your core archetype using a simple yet transformational system based on the three core characteristics: